West Midland Safari Park Unveil Brand New Look For 2024!
West Midland Safari Park have unveiled a brand new look this morning complete with a newly created logo ushering in a new era for the park.
The new look comes following Looping Group’s acquisition of the attraction alongside Drayton Manor and Pleasurewood Hills in recent years.
The new logo unveiled by West Midlands Safari Park this morning across their social media has a much more family friendly focus and feels on par with the likes of Drayton Manor’s new logo unveiled back in 2022.
Alongside the new logo West Midland Safari Park is also set to see the introduction of some new additions this season too including a brand new Jungle Jeeps ride.
The previous logo for West Midland Safari Park has been in place for quite some time so a refresh helps reflect the new direction being taken by the park and signals the beginning of things to come for the much loved attraction.
Looping Group proven track record of revitalising and bring new life to existing UK parks is strong and this can be seen none better than just how much Drayton Manor has evolved and changed over the past three years.
Upon unveiling their new logo West Midland Safari Park also shared the following;
“We’ve been creating wild memories for more than half a century and last year, you helped us celebrate 50 years of incredible milestones and achievements.
We felt that 2024 was the right time to give our brand a complete refresh, so here’s a sneak peek at our brand-new logo, being approved by our most esteemed judges – our animals!
You’ll see the logo gradually change over the next few weeks, and we’ll be launching a brand-new website next month too!
With SO many exciting new developments planned this year alongside this refreshed new identity, here’s to the next chapter for West Midlands Safari Park.”
It’s safe to say that 2024 is set to be quite the year for West Midland Safari Park following the launch of their brand new look that’s for sure!
What are your thoughts and first reactions to West Midland Safari Park’s refreshing new look? Are you a fan of the new logo? Or do you prefer the park’s former look?
We’d love to hear all of your thoughts and first reactions in the comments below.