Southport Pleasureland Become Adventure Coast Southport!
Southport Pleasureland have announced a complete rebrand for 2025 becoming Adventure Coast Southport!
The park broke the news this morning (Thursday 06th February 2025) across social media revealing their new chosen identity to the world for the very first time including a cool looking new logo.
Announcing the news of their rebrand on Facebook, Adventure Coast Southport shared the following;
“We’re thrilled to unveil our brand-new look for an all-new era as Adventure Coast Southport! The excitement you’ve always loved is still here—only now it’s dressed in fresh colours and bold energy
Adventure Awaits!”
Along with news the park also shared a look at their tropical inspired new look for the very first time too revealing the below logo.
The change of look is only the beginning for Adventure Coast Southport too as the park have revealed they plan to improve theming park wide as well as upgrade visitor experience.
Future plans are also said to include a whole host of exciting new developments and investments in the years ahead, and with the park rumoured to be adding a major new headline roller coaster in the not too distant future only time will tell if this actually comes to fruition.
Southport Pleasureland has felt very run down and dilapidated in previous years with most attractions requiring either some major TLC or replacements, but the park’s fresh new approach seems to mark an era of determination to take this iconic seaside family amusement park back to it’s former glory over the coming years.
All of this aside we absolutely love their new look. The vibrant colours mixed with the style of their new logo certainly grabs the attention and will surely create curiosity among both hardened fans of the park and new visitors alike to see what changes and new additions lie in store at the park over the months ahead.
As well as the announcement of the name change and rebrand, Adventure Coast Southport also announced the launch of a newly reimagined website too to compliment their new look.
On their website, the park describe themselves in the following way;
“Adventure Coast Southport is a magical place where fun-filled days turn into treasured memories. Explore our UK theme park and discover thrills, laughs and adventures for the whole family.”
It’s clear the company behind Adventure Coast Southport are determined to put their beloved “theme park” back on the map and their chosen family friendly demographic should certainly help that happen when the park reopens for their 2025 season on April 5th 2025!
What are your thoughts of Southport Pleasureland’s 2025 rebrand and name change? Are you a fan? Why not share your thoughts on the news in the comments below?