An official ride logo has been revealed for Chessington World of Adventures' 2021 addition Croc Drop!
Well then, this seems to have slipped under our radar? We’re obviously not doing our job right are we? haha!
Back in November of 2020 Chessington World of Adventures submitted a trademark request containing the proposed name for the brand new 2021 addition and the proposed artwork to accompany it.
Croc Drop, which is set to replace the resort’s former Huss Top Spin Rameses Revenge has been under construction for quite some time now, however it wasn’t until recently that the ride’s brand new look has really started to materialise!
So far, we have to admit the ride definitely looks the part, however what about the name?
Let’s face it, although the name says exactly what the ride does on the tin, Croc Drop has to be by far the least original name coined by the resort in recent times.
A rumour has been circulating that Crocs (a well known shoe brand) have protested the name requesting that the resort change their choice due to the fact the word ‘Croc’ will be printed onto items of clothing, thus being used for branding purposes.
We have however yet to see any evidence to back this up and at this stage a rumour is exactly what this claim remains.
Regardless, here’s an official first look at the brand new logo for the ride!
Although we aren’t entirely keen on the name choice, the ride logo itself is definitely on point with the theme of the ride and reflects the animal in question by use of a crocodile’s eye as the focal point.
There are however definite Oblivion vibes going on here too, especially with the downward arrow.
Although we understand this element is meant to reflect the ‘drop’ aspect of the ride, we have to admit that the style of the logo and the layout overall is rather uncanny to say the least.
Regardless, the use of green gradient, the choice of lettering and the overall layout of the logo certainly catches the eye!
For this reason we certainly expect the new logo will prove more than effective when it comes to marketing the ride to the public later this season.
What are your thoughts on this brand new ride logo however? We would love to know in the comments below!